PSM Design specializes in Graphic Design and Illustration, Marketing, Website Design and Programming, ColdFusion Programming, SQL Database, Information Systems and Networking.

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With more than 20 years experience in creating marketing and advertising materials ranging from startup companies to large retail environments, we understand the creative and marketing needs of both the local, and national markets. Managing the way your audience views your company and the impression your marketing materials make on the audience your product is designed for is the single most important piece of your business. Much like shaking someone’s hand in agreement is perceived when greeting a friend. When someone sees your company’s name in the public; do you know what their first impression is, and how do you measure your company’s effectiveness in satisfying their expectations based on that first impression?

Providing advice and hands on support for IT and Design Services ranging from Networking and Infrastructure Design to HelpDesk support and Implementation. PSM Design can help streamline the design and deployment of a vast range of infrastructure technologies to meet any budget. With over 15 years of management and implementation experience in IT services spanning Windows, Unix and Apple environments and graphic design and illustration experience spanning more than 20 years we can help your company realize a competitive R.O.I. with any sized budget.

Information Technology or IT Consulting

Information technology consulting (IT consulting, Computer consultancy, Computing consultancy, technology consulting or business and technology services) is a field that focuses on advising businesses on how best to use information technology to meet their business objectives. In addition to providing advice, IT consultancies often implement, deploy, and administer IT systems on businesses' behalf.

There is a relatively unclear line between management consulting and IT consulting. There are sometimes overlaps between the two fields, but IT consultants often have degrees in computer science, electronics, technology, or management information systems while management consultants often have degrees in accounting, economics, Industrial Engineering, finance, or a generalized MBA (Masters in Business Administration).

According to the Institute for Partner Education & Development, IT consultants' revenues come predominantly from design and planning based consulting with a mixture of IT and Business Consulting. This is different from a Systems Integrator in that you do not normally take title to product. Their value comes from their ability to integrate and support technologies as well as determining product and brands.

• Definitions courtesy of Wikipedia.

Graphic Design, Graphic Designer

The term graphic design can refer to a number of artistic and professional disciplines which focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.

Common uses of graphic design include magazines, advertisements, product packaging and web design. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color which unify the piece. Composition is one of the most important features of graphic design especially when using pre-existing materials or diverse elements.

• Definitions courtesy of Wikipedia.

Illustration, Illustrator

An illustration is a visualization such as a drawing, painting, photograph or other work of art that stresses subject more than form. The aim of an illustration is to elucidate or decorate textual information (such as a story, poem or newspaper article) by providing a visual representation.

• Definitions courtesy of Wikipedia.

Marketing

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to sell goods or services.

Marketing practice tends to be seen as a creative industry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

• Definitions courtesy of Wikipedia.

ROI (R.O.I.) Return On Investment

In finance, return on investment (ROI), also known as rate of return (ROR), rate of profit or sometimes just return, is the ratio of money gained or lost (whether realized or unrealized) on an investment relative to the amount of money invested. The amount of money gained or lost may be referred to as interest, profit/loss, gain/loss, or net income/loss. The money invested may be referred to as the asset, capital, principal, or the cost basis of the investment. ROI is usually expressed as a percentage rather than a fraction.

• Definitions courtesy of Wikipedia.

ColdFusion

ColdFusion is an application server and software language used for Internet application development such as for dynamically-generated web sites. In this regard, ColdFusion is a similar product to Microsoft Active Server Pages, JavaServer Pages or PHP. ColdFusion was the first amongst these technologies to provide the developer the capability of creating dynamic websites that were attached to a backend database.

Originally introduced to the market in 1995 by a company named Allaire:
Allaire Corporation was a computer software company founded by Jeremy and JJ Allaire in Minnesota, later headquartered in Cambridge, then Newton, Massachusetts. It commenced operations in May 1995, had its initial public offering on NASDAQ (trading as ALLR) in January 1999, and was acquired by rival Macromedia in early 2001.

Allaire released the first version of the ColdFusion server in 1995, the first database-driven web-content server. In its early history, the name of the language for ColdFusion (then known as Database Markup Language (DBML)) was changed to ColdFusion Markup Language (CFML). The company also produced two web design IDEs: HomeSite (purchased from Bradbury Software) and ColdFusion Studio (based on HomeSite with enhancements tailored to development of ColdFusion applications).

Adobe Systems Incorporated (NASDAQ: ADBE) closed its acquisition of Macromedia, Inc. on December 3, 2005
Click here: To learn more about the current status of ColdFusion and it's capabilities.

• Definitions courtesy of Wikipedia.

SQL (Structured Query Language)

SQL (Structured Query Language) is a programming language for querying and modifying data and managing databases. SQL was standardized first by the ANSI and later by the ISO. Most database management systems implement a majority of one of these standards and add their proprietary extensions. SQL allows the retrieval, insertion, updating, and deletion of data. A database management system also includes management and administrative functions. Most – if not all – implementations also include a command-line interface (SQL/CLI) that allows for the entry and execution of the language commands, as opposed to only providing an application programming interface (API) intended for access from a graphical user interface (GUI).

The first version of SQL was developed at IBM by Andrew Richardson, Donald C. Messerly and Raymond F. Boyce in the early 1970s. This version, initially called SEQUEL, was designed to manipulate and retrieve data stored in IBM's original relational database product, System R. IBM patented their version of SQL in 1985,[4] while the SQL language was not formally standardized until 1986 by the American National Standards Institute (ANSI) as SQL-86. Subsequent versions of the SQL standard have been released by ANSI and as International Organization for Standardization (ISO) standards.

Originally designed as a declarative query and data manipulation language, variations of SQL have been created by SQL database management system (DBMS) vendors that add procedural constructs, flow-of-control statements, user-defined data types, and various other language extensions. With the release of the SQL:1999 standard, many such extensions were formally adopted as part of the SQL language via the SQL Persistent Stored Modules (SQL/PSM) portion of the standard.

• Definitions courtesy of Wikipedia.

Information Technology or IT Consulting